引用本文:陈希,$2,$2.考虑心理期望与感知的多属性匹配决策方法[J].控制与决策,2014,29(11):2027-2033
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考虑心理期望与感知的多属性匹配决策方法
陈希 韩菁 张晓
1. 西安电子科技大学经济与管理学院,西安710071;
2. 陕西师范大学国际商学院,西安710062.
摘要:

针对考虑匹配主体心理期望与感知的双边匹配决策问题, 提出多属性匹配决策方法. 首先, 描述匹配主体对另一方匹配主体进行满意度评价时存在心理期望的情形; 然后, 在此基础上, 以匹配主体对各属性的期望作为参考点, 获得一方匹配主体对另一方相对于参考点的损益决策矩阵, 依据前景理论分别计算出匹配主体之间满意度的综合前景值, 并进一步构建双目标优化模型; 最后, 通过实例分析表明了所提出方法的可行性和有效性.

关键词:  

双边匹配决策|期望|感知|多目标优化

DOI:10.13195/j.kzyjc.2013.1272
分类号:F270
基金项目:

国家自然科学基金项目(71101114);教育部中国移动科研基金项目(MCM20122031);中国博士后科学基金项目(2012M511979);中央高校基本科研业务费专项资金项目(K5051306001).

Method for multiple attribute matching decision making considering matching body’s psychological aspiration and perception
CHEN Xi HAN Jing ZHANG Xiao
1. School of Economics and Management,Xidian University,Xi’an 710071,China;
2. International Business Administration,Shaanxi Normal University,Xi’an 710062, China.
Abstract:

A matching decision-making method is proposed to solve the two-sided matching problem considering the matching body’s psychological expectation and perception. Firstly, the aspiration given by one side matching body to the other is considered. The multiple attributes for evaluating matching body’s satisfaction degree are considered. Then, the aspiration of the matching body with respect to each attribute is chosen as the reference point. The decision matrix with different forms is transformed into the matrix of gains or losses relative to the reference point. The comprehensive prospect value of the satisfaction degree for the matching body is calculated based on the prospect theory. Furthermore, a two-objective optimization model is constructed. Finally, a numerical example is given to illustrate the feasibility and effectiveness of the proposed approach.

Key words:  

two-sided matching decision making|aspiration|perception|multi-objective optimization

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