引用本文:许民利,邹康来,简惠云.“互联网$+$”环境下考虑消费者行为的资源回收策略[J].控制与决策,2019,34(8):1745-1753
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“互联网$+$”环境下考虑消费者行为的资源回收策略
许民利,邹康来,简惠云
(中南大学商学院,长沙410083)
摘要:
在“互联网$+$回收”环境下,考虑人们对传统回收渠道以及网络回收渠道的态度,建立基于不同消费者行为的回收模型,研究传统回收商、网络回收商和再制造商对再生资源的回收策略.研究结果表明:在竞争回收时,网络消费者比例和普通消费者对网络回收渠道的接受程度同时影响定价决策,且网络消费者比例越高回收价格越低,普通消费者对网络回收渠道的接受程度越高回收价格越低;在联盟回收时,回收价格不受网络消费者比例和普通消费者接受程度的影响,回收商收益增加,但再制造商的收益受损.再制造商为了减少损失,可以设计收益分配机制与回收商进行合作,增加供应链收益.根据模型分析,认为联盟回收是最佳回收方式,政府应整合上下游企业,推动“互联网$+$回收”平台化、规模化发展.
关键词:  网络回收  网络消费者  效用系数  回收定价  回收联盟  防共谋均衡
DOI:10.13195/j.kzyjc.2018.0015
分类号:F274;F224.32
基金项目:国家社科基金项目(14BGL196);湖南省社科基金智库专项重点课题项目(16ZWB40);湖南省社会科学成果评审委员会课题项目(XSP17YBZC201).
Strategy of renewable resource recycling considering consumers' behavior based on internet+
XU Min-li,ZOU Kang-lai,JIAN Hui-yun
(Business School,Central South University,Changsha 410083,China)
Abstract:
Under the circumstance of “Internet $+$ recycling”, considering different preferences of consumers for the traditional recycling channels and the online recycling channels, the recycling models based on the behaviors of different consumer groups are built. The pricing strategies of traditional recyclers, online recyclers and remanufacturers for renewable resources are discussed. The results show that when recyclers compete with each other, the proportion of consumers preferring for “Internet $+$ recycling” and the acceptability of the consumers for online recycling channel affect the pricing decision. With the increase of the proportion of Internet consumers, the recycling price is reduced; with the increase of the acceptability of the consumers for online recycling channel, the recycling price is also reduced. when there is a recycling coalition, the proportion of consumers preferring for “Internet$+$ recycling” and the acceptability of the online recycling channel have no effect on pricing decision, but the profits of the recyclers will increase and the remanufacturers' will decrease. In order to reduce the loss, the remanufacturers will design profits allocation to cooperate with recyclers, and then the profits of the supply chain can be better. According to the analysis of the model, it is proved that recycling coalition is the best way. The government should integrate the upstream and downstream enterprises to promote platform and scale development of “Internet$+$ recycling”.
Key words:  online recycling  online consumer  utility coefficient  pricing of recycling  recycling coalition  coalition-proof equilibrium

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