引用本文:王玉燕,梁佳平.电商平台公平关切下电商闭环供应链的回收决策[J].控制与决策,2019,34(10):2237-2242
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电商平台公平关切下电商闭环供应链的回收决策
王玉燕,梁佳平
(山东财经大学管理科学与工程学院,济南250014)
摘要:
研究电商平台公平关切行为下,电商闭环供应链的回收策略和协调机制.首先,构建3种决策模型,分别是无公平关切的分散决策模型、电商平台考虑公平关切的分散决策模型和联合决策模型;然后,给出每种模型的最优决策,包括废旧品的回收价格、电商平台的服务水平以及各成员的最优利润;最后,对这3种模式的最优决策进行比较分析,并在此基础上设计“佣金联合成本共担”契约, 实现系统的协调.研究表明:在分散决策下,电商平台的公平关切行为,有助于提高电商平台的利润,但是这种公平关切对再造商和系统运作均不利;联合决策下,废旧品的回收价格最高,电商平台的服务水平最高,系统的利润也达到最大;在“佣金联合成本共担”契约中,再造商分担电商平台服务成本的比例系数与再造商所分得的系统利润的比例系数相等,电商平台的公平关切行为,会造成协调机制的可行范围变小.
关键词:  公平关切  电商闭环供应链  再造商  电商平台  服务水平  回收策略
DOI:10.13195/j.kzyjc.2018.0165
分类号:F406.7;F224
基金项目:国家自然科学基金项目(71501111).
Recovery strategy of e-commerce closed-loop supply chain under fairness concern of e-commerce platform
WANG Yu-yan,LIANG Jia-ping
(School of Management Science and Engineering,Shandong University of Finance and Economics,Ji'nan250014,China)
Abstract:
This paper discusses the recovery strategy and coordination mechanism of e-commerce closed-loop supply chain. Firstly, the paper constructs three decision-making models: The decentralized decision-making model without fairness concern, the decentralized decision-making model considering the fairness concern of the e-commerce platform and the joint decision-making model. Then the optimal decisions of each decision-making model are given, including the recycling price of waste products, the service level of e-commerce platform, and the optimal profits of members in E-commerce closed-loop supply chain. Finally, the optimal decisions of the three decision-making models are compared and analyzed. Based on that, the “commission and cost sharing” contract is designed to achieve system coordination. The research shows that: 1) Under the decentralized decision-making model, the fairness concern of the e-commerce platform helps increase its profit. However, such fairness concern is not conducive to the remanufacturer and the system. 2) Under joint decision-making model, the recycling price of waste products, the service level of e-commerce platform and the profit of system are at the highest values. 3) In the “commission and cost sharing” contract, the proportion coefficient of the remanufacturer to share service cost of e-commerce platform is equal to that of remanufacturer’s profit in the system. The fairness concern of the e-commerce platform can reduce the feasible region of the coordination mechanism.
Key words:  fairness concern  e-commerce closed-loop supply chain  remanufacturer  e-commerce platform  service level  recovery strategy

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