引用本文: 孟志青,牧云志,徐蕾艳,等.零售商多种价格策略下的最优订购模型[J].控制与决策,2020,35(5):1231-1239
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 本文已被：浏览次   下载次 码上扫一扫！ 分享到： 微信 更多 字体:加大+|默认|缩小- 零售商多种价格策略下的最优订购模型 孟志青1, 牧云志1,2, 徐蕾艳1,3, 郑敏超1 (1. 浙江工业大学管理学院，杭州310023;2. 浙江理工大学科技与艺术学院，浙江绍兴312369;3. 浙江财经大学教务处，杭州310018)

DOI：10.13195/j.kzyjc.2018.1257

Optimal ordering strategy for retailers under multiple-price strategy
MENG Zhi-qing1,MU Yun-zhi1,2,XU Lei-yan1,3,ZHENG Min-chao1
(1. School of Management,Zhejiang University of Technology,Hangzhou310023,China;2. Keyi College of Zhejiang Sci-Tech University,Shaoxing312369,China;3. Academic Affairs Office,Zhejiang University of Finance and Economics,Hangzhou310018,China)
Abstract:
It is a popular discount strategy for retailers to sell the same product at multiple prices simultaneously(multiple-price strategy). In order to determine the order quantity of the retailer such that the expected profit is maximized, the classical newsboy problem is extended, and a new newsboy model is established wherein multiple prices correspond to uncertain consumer demand. Two aspects of with and without order quantity constraint are discussed respectively. The Lagrangian multiplier method is applied to solve the order quantity constraint problem, and an algorithm for solving the approximate optimal total order quantity is designed. Numerical results show that the multiple-price strategy is better than a single price strategy, and order quantity constraint has an impact on the choice of the retailers' multiple-price strategy. The retailer's multiple-price strategy is also affected by the price discount coefficient and the difference in demand in the case of order quantity constraint.
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