供应受限和需求不确定环境下制造商技术选择
作者:
作者单位:

(1. 中南大学商学院,长沙410083;2. 湖南商学院大数据与互联网创新研究院,长沙410205;3. 湖南省两型社会与生态文明2011协同创新中心,长沙410083)

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通讯作者:

E-mail: csu_cxh@163.com.

中图分类号:

F062.5

基金项目:

国家自然科学基金重大项目(71790615);国家自然科学基金重点项目(71431006);教育部哲学社会科学研究重大课题攻关项目(16JZD013);国家自然科学基金青年基金项目(71502178).


Manufacturer's technology choice when capacity is limited and demand is uncertain
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Affiliation:

(1. School of Business,Central South University,Changsha410083,China;2. Institute of Big Data and Internet Innovation,Hunan University of Commerce,Changsha410205,China;3. Resource-conserving & Environment-friendly Society and Ecological Civilization 2011 Collaborative Innovation Center of Hunan Province,Changsha410083,China)

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    摘要:

    基于有限产能供应商既供应高技术原材料给自有制造商又供应给下游制造商的供应链结构,研究在供应受限和需求不确定情况下供应商的渠道分布策略和制造商的最优订购以及高低技术选择策略.结果表明:1)供应商的高技术材料生产能力充足时,供应商采用双渠道分布策略,制造商高技术材料的订购数量随供应商生产能力减少而减少,且当低技术需求低于一定临界值时,制造商选择高技术;2)当中等较短缺时,供应商仍为双渠道策略,不同于充足情况的是供应商先满足制造商的订购数量,再将剩余的生产能力用于自有生产,供应受限降低制造商的订购数量和利润;3)短缺时,当制造商的销售价格大于供应商的销售价格时,供应商采用只供应制造商策略,当满足低技术需求小于临界值时,制造商则采用高技术策略,反之,当供应商的销售价格大于制造商的销售价格时,供应商采用垄断策略,制造商只能选择低技术策略.最后,通过案例分析验证模型的有效性,所得结论对供应受限和需求不确定下供应商和制造商的运营实践具有较好的参考价值.

    Abstract:

    Based on the supply chain structure that the supplier not only provides a limited amount of the high-tech component for the original equipment manufacturer, but also supplies for the downstream manufacturer, this paper studies the supplier's optimal distribution strategy and the manufacturer's optimal ordering quantity strategy under the limited capality and uncertain demand, and the high-tech or low-tech component strategy. The results show that: 1) when the supplier's high-tech capacity is abundant, the supplier adopts the dual channel strategy, the manufacturer's optimal ordering quantity of the high-tech component decreases with the decrease of the supplier's capacity, the manufacturer would choose the high-tech strategy if the low-tech demand is below a certain critical value; 2) when the supplier's capacity is moderate with capacity, the supplier still produce the final product and sell it to the manufacturer, different from the abundant case that the supplier first meets the manufacturer's ordering quantity and then the supplier uses all the remaining capacity to produce his own final product, the limited supplies would lower the manufacturer's ordering quantity and the profitability; 3) when the supplier's capacity becomes low, and the manufacturer's selling price is higher than the supplier, the supplier chooses the supplier-only strategy, the manufacturer also chooses the high-tech strategy if the low-tech demand is below a certain critical value , on the contrary, when the selling price of the supplier is higher than the manufacturer, the supplier chooses the monopoly strategy, and the manufacturer only adopts the low-tech strategy. Finally, the validity of the model is verified through a case study, the conclusions have a good reference value for the operation practices of the supplier and the manufacturer under the limited capacity and uncertain demand.

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王傅强,李逵,陈晓红.供应受限和需求不确定环境下制造商技术选择[J].控制与决策,2020,35(7):1689-1696

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  • 在线发布日期: 2020-05-15
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