基于概率语言和改进TODIM的产品服务匹配方法
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作者单位:

1. 上海理工大学 管理学院,上海 200093;2. 同济大学 经济与管理学院,上海 200092

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通讯作者:

E-mail: zhaojinghua@usst.edu.cn.

中图分类号:

C934

基金项目:

国家自然科学基金项目(71672128).


A two-sided matching decision method of product and service with probabilistic linguistic term set and improved TODIM
Author:
Affiliation:

1. Business School,University of Shanghai for Science and Technology,Shanghai 200093,China;2. School of Economics and Management,Tongji University,Shanghai 200092,China

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    摘要:

    针对概率语言信息下产品服务模块双边匹配问题,考虑匹配主体间的相互作用与影响以及决策者的心理行为,提出一种基于BWM(best-worst method)、DEMATEL(decision making trial and evaluation laboratory)权重确定方法和改进TODIM的概率语言双边匹配方法.首先,通过BWM方法和概率语言DEMATEL方法确定各匹配模块综合权重;然后,通过TODIM方法计算产品服务模块的总体优势度,得到产品服务模块双边匹配满意度矩阵;接着,在此基础上,构建以产品和服务效用达到最大的多目标优化模型,利用线性加权法将其转化为单目标模型求解,进而得到最优匹配方案;最后,通过新能源汽车产品服务匹配的案例,验证所提出方法的有效性和可行性,为新能源汽车产品与服务融合发展提供新方向.

    Abstract:

    A two-sided matching method with probabilistic linguistic term sets is proposed based on the BWM (best-worst method), the DEMATEL (decision making trial and evaluation laboratory), and the TODIM, to solve the product service modules matching problem with probabilistic language information considering its interaction and the psychological behavior of decision makers. Firstly, the weight of modules is determined using the BWM and the DEMATEL with probabilistic linguistic term sets. Then, the total dominance degree of product service modules is calculated based on the TODIM to obtain the satisfied matrix. Furthermore, a multi-objective optimization model is constructed to maximize the utility of products and services, which is converted into a single-objective model using the linear weighting method. Finally, an example of the new energy vehicle is provided to prove the effectiveness and feasibility of the proposed method, providing a new direction for the integrated development of new energy vehicle products and services.

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赵敬华,张艳,林杰.基于概率语言和改进TODIM的产品服务匹配方法[J].控制与决策,2023,38(4):1119-1128

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  • 在线发布日期: 2023-03-22
  • 出版日期: 2023-04-20
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