The shipping logistics industry involves multiple links, so the application of the shipping logistics blockchain platform requires the active participation of many logistics enterprises. The level of disclosure of shipping logistics information and consumer preferences in the application of the shipping logistics blockchain platform can have an impact on companies' participation decisions. Based on the assumption that consumers have shipping logistics services and information preferences and that two shipping companies can choose to participate in the established shipping logistics blockchain platform(referred to as “joining the chain”), this paper uses a two-stage game model to depict the game equilibrium of two shipping companies under the disclosure of shipping logistics information, then analyzes the “joining the chain” decision of shipping companies by comparing three “up chain” modes. The study shows that when consumers pay more attention to the service level of shipping logistics, compared with “joining the chain”, both shipping companies can benefit from “not joining the chain”; At the same time, shipping companies that disclose more shipping logistics information and falsely declare a high number of shipping spaces can benefit more. When consumers pay more attention to the disclosure level of shipping logistics information, if two shipping companies are “joining the chain”, it can achieve a win-win situation. At the same time, the shipping company with a high disclosure level of shipping logistics information has a higher profit. Similarly, if only one shipping company is “joining the chain”, it can obtain the maximum profit. The research results can provide management implications for shipping logistics enterprises regarding whether to apply blockchain technology management in the shipping logistics business.