考虑低碳商誉的产能需求方绿色转型策略
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F224

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国家自然科学基金项目(72072125);教育部人文社会科学研究青年基金项目(22YJC630029).


Green transformation strategies for green manufacturing capacity demanders with low-carbon goodwill consideration
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    摘要:

    在“双碳”战略目标引领下, 随着国家节能减排政策的持续深化与绿色消费理念的广泛普及, 消费者的绿色低碳偏好愈发明显. 为响应市场对绿色产品的消费偏好, 制造业正加速推进绿色转型. 聚焦具有绿色转型意愿的制造企业(绿色产能需求方), 考虑其两种实现绿色转型的方式 —— 自主研发或通过产能分享平台实现绿色生产, 以低碳商誉水平为状态变量构建两种方式在不同情形下的微分博弈模型. 其中, 在绿色产能需求方选择通过产能分享平台实现绿色生产时, 考虑分散决策和集中决策两种情形, 并进一步设计成本分担协调机制. 研究表明: 不同情形下, 产品的低碳商誉水平均会随着时间而达到稳定状态; 绿色产能需求方自行研发绿色生产并不总是优于通过产能分享平台实现绿色生产, 这与两种不同生产方式的成本相关, 相对生产成本更低的生产方式表现更佳; 成本分担协调机制可以有效改善绿色产品的低碳商誉水平及供应链整体利润, 从而实现帕累托改善.

    Abstract:

    Under the guidance of the dual-carbon strategic objectives, the continuous advancement of national energy conservation and emission reduction policies, coupled with the widespread adoption of green consumption concepts, the preference for low-carbon products of the consumers has become more popular. The manufacturing industry is accelerating its green transformation to deal with the above market changes. This study focuses on manufacturing enterprises with green transition intentions (green capacity demanders), examining two pathways to achieve green transition: independent development or acquiring green production capabilities through capacity-sharing platforms. This paper constructs differential game models for these two modes under distinct scenarios by establishing low-carbon goodwill levels as state variables. Specifically, when demand-side entities opt for platforms, decentralized and centralized decision-making frameworks are considered, and a cost-sharing coordination mechanism is designed. The findings reveal that low-carbon goodwill levels stabilize over time across all scenarios. Independent development does not always outperform platform-based approaches, as lower-cost methods exhibit superior performance. This mechanism effectively enhances low-carbon goodwill levels and overall supply chain profits, thereby achieving Pareto improvement.

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赵道致,杨爽,韩红帅,等.考虑低碳商誉的产能需求方绿色转型策略[J].控制与决策,2025,40(11):3363-3372

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  • 收稿日期:2025-04-25
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  • 在线发布日期: 2025-10-14
  • 出版日期: 2025-11-20
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