Based on price and delivery time sensitive demand, in a single-manufacturer-single-retailer’s two-echelon
supply chain system, with the objective of maximizing the expected profit, models of both the delivery date controlled
by manufacturer and controlled by retailer are built, and the optimal solutions and the maximum expected profit are obtained.
By comparison, the impact of different decision-making power of the delivery date on the optimal time of delivery date and
the maximum expected profit of supply chain is discussed. In order to achieve the maximization of expected profit, based
on customer demand characteristics and the guaranteed service level of delivery date, the supply chain should select the
manufacturer to control the supply chain delivery date.