For the problem of retailers facing loss-aversion customer, retailer’s ordering and pricing policies and the influence of customer’s loss-aversion degree on retailer’s decision are studied. Meanwhile the issue that the retailer stimulates the loss-aversion customer by the compensation contract are discussed. The main conclusions are as follows: customer’s lossaversion leads retailer’s profit and retail price to decrease, order quantity and demand to increase. The compensation contract can improve retailer’s profit, retail price, order quantity and demand, and effectively weaken the negative influence on the retailer by customer’s loss-aversion. Moreover, when compensation does not surpass the certain limit, the compensation contract can improve the customer’s utility, and achieve to win-win for the retailer and customer.