Considering people’s different preferences for the remanufactured product and patent protection, the demand model based on different consumer group’s willingness to pay is built. The pricing strategies of new and remanufactured products are discussed. The results show that the proportion of low-carbon consumers and ordinary consumers’ acceptance for remanufactured products affect the original manufacturer and remanufacturer’s pricing strategy. Whether there is a patent protection, the proportion of low-carbon consumer always affects the remanufacturer’s pricing strategy. Only when ordinary consumers’ acceptance for remanufactured products is low, the proportion of low-carbon consumer affects the original manufacturer’s pricing strategy. Under the condition of patent protection, the remanufacturer is more inclined to adopt high pricing strategy.