The dynamic cooperation strategy model of a three echelon supply chain is built based on the theory of differential game in the mode of retailer payment contract, joint payment contract and cooperation contract respectively with the involvement of big data service provider in this specific big data era. And the quality effort, marketing effort, consumer conversion and apportionment for the joint payment contract under these three modes are calculated. After comparing these three models, the cooperation contract is extended to a new situation where the retailer’s cost of sales is variable. The impacts of exogenous parameters on the supply chain profits are discussed, and numerical examples are used to illustrate the effectiveness and credibility of the models.