基于在线评价信息的属性权重确定及方案排序方法
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1. 东北大学工商管理学院
2. 东北大学工商学院

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习扬

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中图分类号:

C 934

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国家自然科学基金


A Method for Determining Attribute Weights and Ranking Alternatives Based on Online Evaluation Information
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    摘要:

    近年来,数据体量较大的多属性在线评价信息在一些网站中大量涌现,并且在线评价信息往往呈现离散随机分布的形式,如何基于在线评价信息确定属性权重并进行方案排序,这是一个新的值得关注的研究问题。本文提出了一种基于在线评价信息的属性权重确定及方案排序方法,在方法中,首先将每个属性的在线评价信息描述为离散型概率分布函数形式,并构建加权累积分布函数决策矩阵;然后依据该矩阵,通过定义理想累积分布向量和每个方案与其向量的距离,构建确定属性权重的优化模型;进一步地,通过求解优化模型可得到每个属性的权重,在此基础上,通过计算每个方案的排序值可确定方案的排序结果。最后,基于汽车之家网站中的汽车产品在线评价信息,给出了本文提出方法的应用的实例分析。

    Abstract:

    Recently years, multiple attribute online evaluation information with a large data volume emerges from some websites, and online evaluation information often presents in the form of discrete random distributions. How to determine attribute weights and rank alternatives based on online evaluation information, it is a new noteworthy research issue. This paper proposes a method for determining attribute weights and ranking alternatives based on online evaluation information. In this method, online evaluation information with respect to each attribute is first described as the form of discrete probability distribution function, and the decision matrix about weighted cumulative distribution functions is constructed. Then, based on the decision matrix, optimization model is constructed to determine attribute weights by defining the ideal cumulative distribution vector and the distance between each alternative and the vector. Further, by solving the optimization model, the weight of each attribute can be obtained. On the basis of this, the ranking of alternatives can be determined through calculating the ranking value of each alternative. Finally, based on online evaluation information for automobile products from the website ‘autohome.com.cn’, a case analysis is given to illustrate the application of the proposed method.

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习扬 樊治平.基于在线评价信息的属性权重确定及方案排序方法[J].控制与决策,2016,31(11):1998-2004

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  • 收稿日期:2015-08-24
  • 最后修改日期:2015-11-19
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  • 在线发布日期: 2016-11-20
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