This paper studies the pricing and ordering strategies of the supply chain and its members based on the time preference of consumer and the retail prices of product. The time preference factor is used to measure the consumer time preference, the elasticity index of product’s market demand about retail prices is used to reflect the price sensitivity of consumers, and the pricing and ordering models under three kinds of channel power structures(i.e., dominant retailer, dominant manufacture and balance of power between channel members) are built. The numerical results show that, under the three forms of channel coordination, the time preference of consumer and the elasticity index of product’s market demand about retail prices are decreasing with respect to the optimal retail price, order quantity and expected profit for supply chain leader. The time preference of consumer and the retail price of product are considered as the decision making factors of affecting the pricing and ordering processes, which can increase the optimal expected profit of supply chain leader.