Abstract:Considering the customer behavior factors, the paper constructs the service supply chain coordination and disruption theoretical model based on mutual fairness between the service provider and the client and the cooperation value. This model improves the current supply chain model by phasing in the service bilateral efforts, service cooperation value, and relative fairness concern of the service provider and integrator. It fills the gap and limitation of current models of regarding service as product, service only related with one-side effort, no service cooperation values, only service provider having fairness concern or absolute fairness concerns. Based on that, the coordination and disruption strategies are analyzed and provided considering the disruptions including the service market scale, service price, service quality happened in the same time under the Nash gaming frame, which is much more reflect actual service supply chain cases.