考虑服务水平的产能分享平台定价策略研究
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作者单位:

天津大学管理与经济学部

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中图分类号:

F224

基金项目:

基于平台的产能分享参与主体协调机制研究


Research on Pricing Strategy of Capacity Sharing Platform Considering Service Level
Author:
Affiliation:

College of Management and Economics

Fund Project:

Research on the Coordination Mechanism of the Players Involved in Capacity Sharing Based on Platform

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    摘要:

    工业互联网和分享经济正在改变企业配置资源和产能规划的方式,制造企业之间分享空闲产能的模式逐渐显示出广阔的发展空间和经济效益。本文研究基于平台的产能分享情境中,利润最大化和社会福利最大化两种决策目标下,平台的最优定价策略问题。研究表明:注册费模式下的平台均衡利润大于固定交易费模式下的均衡利润,两种定价模式的平台利润与供需双方的网络外部性和服务敏感性系数均存在正相关关系,与供应方的产能定价存在负相关关系,且是平台服务水平的凹函数;两种定价模式的社会福利优劣和平台对双边用户的补贴策略均与供应方网络外部性冲销的制造成本相关。另外,存在社会福利与平台利润同时较优的情况,这也是产能分享平台良性发展的方向。

    Abstract:

    The Industrial Internet and the sharing economy are changing the way companies allocate resources and capacity planning. The mode of sharing idle capacity among manufacturing companies has gradually shown a broad development space and economic benefits. This paper studies the platform"s optimal pricing strategy under the two decision goals of profit maximization and social welfare maximization in the context of platform-based capacity sharing. Research shows that the equilibrium profit of the platform under the registration fee model is greater than the equilibrium profit under the fixed transaction fee model; The platform profits of the two pricing models are positively correlated with the network externalities and service sensitivity coefficients of both the supplier and the demander, negatively correlated with the supplier’s capacity pricing, and are a concave function of the platform"s service level. The pros and cons of the two pricing models’ social welfare and the platform"s subsidy strategy for bilateral users are all related to manufacturing costs that are offset by supply-side network externalities. In addition, there is a situation where social welfare and platform profits are better at the same time, which is also the direction for the healthy development of capacity sharing platforms.

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历史
  • 收稿日期:2021-05-26
  • 最后修改日期:2021-12-09
  • 录用日期:2021-12-30
  • 在线发布日期: 2022-02-01
  • 出版日期: