考虑制造商建议零售价格和企业社会责任的绿色供应链决策研究
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福州大学经济与管理学院

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F224

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企业社会责任视角下绿色供应链的产销协同研究


Research on the Green Supply Chain Decisions Based on Manufacturer’s Suggested Retail Prices and Corporate Social Responsibility
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School of Economics & Management

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    摘要:

    为了探讨制造商建议零售价格和零售商企业社会责任(CSR)行为对绿色供应链决策的影响,将制造商建议零售价格作为消费者的参照价格,构建制造商主导的Stackelberg博弈模型,探讨制造商建议零售价格策略对绿色供应链绩效的影响,并分析零售商CSR行为对制造商建议零售价格和建议零售价格策略实施效果的影响。然后,将研究拓展到零售商忽视参照价格效应的情形,探讨零售商忽视参照价格效应对研究结论鲁棒性的影响。最后,通过数值方法对结论进行验证和深化。研究发现:制造商建议零售价格策略对绿色供应链绩效的改善具有正向作用,而零售商CSR水平的提高可以强化该正向作用;当零售商忽视参照价格效应时,制造商建议零售价格策略可能对绿色供应链绩效产生负向作用,但是零售商CSR水平的提高可以在一定程度上缓解该负向作用。

    Abstract:

    In order to explore manufacturer’s suggested retail prices (MSRP) and retailer"s corporate social responsibility (CSR) behavior on green supply chain decisions, this paper constructed the manufacturer-led Stackelberg model by taking MSRP as the consumer reference point. On this basis, this paper revealed the impact of the MSRP strategy on green supply chain performance, and discussed the impact of retailer" s CSR behavior on MSRP and the effect of the MSRP strategy. Then the model is extended to the case where the retailer ignores the reference price effect, and analyzed the impact on the robustness of conclusions. Finally, the conclusion is verified and supplemented by numerical method. The results show that: The MSRP strategy has a positive effect on the performance of the green supply chain, and the improvement of retailer"s CSR level can strengthen this positive effect. When the retailer ignores the reference price effect, the MSRP strategy may have a negative effect on the performance of the green supply chain, but the improvement of the retailer"s CSR level can mitigate the negative effect of the MSRP strategy.

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  • 收稿日期:2021-08-11
  • 最后修改日期:2022-01-07
  • 录用日期:2022-01-11
  • 在线发布日期: 2022-02-01
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