Abstract:In order to explore manufacturer’s suggested retail prices (MSRP) and retailer"s corporate social responsibility (CSR) behavior on green supply chain decisions, this paper constructed the manufacturer-led Stackelberg model by taking MSRP as the consumer reference point. On this basis, this paper revealed the impact of the MSRP strategy on green supply chain performance, and discussed the impact of retailer" s CSR behavior on MSRP and the effect of the MSRP strategy. Then the model is extended to the case where the retailer ignores the reference price effect, and analyzed the impact on the robustness of conclusions. Finally, the conclusion is verified and supplemented by numerical method. The results show that: The MSRP strategy has a positive effect on the performance of the green supply chain, and the improvement of retailer"s CSR level can strengthen this positive effect. When the retailer ignores the reference price effect, the MSRP strategy may have a negative effect on the performance of the green supply chain, but the improvement of the retailer"s CSR level can mitigate the negative effect of the MSRP strategy.