考虑公平关切和制造商竞争的平台型供应链定价、低碳水平和服务水平决策
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西安建筑科技大学 管理学院,西安 710055

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E-mail: susanxxy@163.com.

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F224

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教育部人文社会科学研究西部和边疆项目(19XJC630012);陕西省教育厅哲学社会科学重点研究基地科研计划项目(20JZ064);陕西省教育厅专项科研项目(19JK0450).


Decisions of pricing, low-carbon level and service level in a platform supply chain considering fairness concern and manufacturers' competition
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School of Management,Xián University of Architecture and Technology,Xián 710055,China

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    摘要:

    随着网络购物的普及和消费者低碳偏好的增强,同时考虑到公平关切对制造商竞争最优决策的影响,构建一种由普通制造商、低碳制造商及电商平台组成的平台型供应链决策模型,分析普通制造商在不具有公平关切、具有有利不公平厌恶和不利不公平厌恶情形下的均衡决策,并在不利不公平厌恶下提出服务成本共担契约来改进供应链.研究发现:1)低碳制造商的低碳水平随着消费者低碳偏好、价格竞争程度的增大而提高,随着电商平台佣金率的增大而降低.2)制造商的利润受消费者低碳偏好的影响,当消费者低碳偏好低于某一临界值时,普通制造商的利润高于低碳制造商;反之,普通制造商的利润低于低碳制造商.3)普通制造商考虑有利不公平厌恶会提高价格、低碳水平、服务水平以及供应链整体绩效,但是会降低消费者剩余和社会福利.4)虽然普通制造商考虑不利不公平厌恶会降低价格、低碳水平、服务水平以及供应链整体绩效,但是可以提高消费者剩余和社会福利,而且通过服务成本共担契约可以同时实现低碳水平、制造商和电商平台利润的帕累托改进.

    Abstract:

    With the popularity of online shopping and the enhancement of consumers' low-carbon preference, while taking into account the impact of fairness concern on manufacturers' competitive optimal decision-making, this paper establishes a platform supply chain decision-making model consisting of an ordinary manufacturer, a low carbon manufacturer and an e-commerce platform, and makes a comparative analysis of the equilibrium decision-making under the circumstances that the ordinary manufacturer does not have fairness concerns, and has advantageous inequity aversion and disadvantageous inequity aversion. Under disadvantageous inequity aversion,the service cost sharing contract is proposed to improve the supply chain performance. The results show that: 1) The low carbon level increases in consumers' low-carbon preference and price competition while decreases in commission rate of e-commerce platform. 2) Manufacturers' profits are affected by consumers' low-carbon preference. When consumers' low-carbon preference is lower than a certain threshold, the profits for the ordinary manufacturer is higher than that for the low-carbon manufacturer; vice versa. 3) The ordinary manufacturer considering advantageous inequity aversion will improve pricing, low-carbon level, service level as well as overall supply chain performance, but reduce consumer surplus and social welfare. 4) Although that the ordinary manufacturer considering disadvantageous inequity aversion will reduce pricing, low-carbon level, service level and the overall performance of the supply chain, consumer surplus and social welfare can be improved, and the service cost sharing contract can be performed to realize the Pareto improvement for the low carbon level, the profit of the manufacturers and the e-commerce platform.

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王文隆,任倩楠,翟晓娜,等.考虑公平关切和制造商竞争的平台型供应链定价、低碳水平和服务水平决策[J].控制与决策,2022,37(4):1045-1055

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  • 在线发布日期: 2022-04-28
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