两级销售返利契约下的零售商库存与融资决策
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F274

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国家自然科学基金项目(71971088, 72471094);国家自然科学基金科创新群体项目(72321001).


Retailer’s inventory and financing strategy under two-level target sales rebate
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    摘要:

    在供应商给下游零售商提供多级销售目标返利合同的背景下, 构建由资金充足供应商和资金约束零售商组成的二级供应链, 探究零售商面对随机需求和两等级销售返利时的库存与融资决策. 研究发现: 销售目标在一定范围内时, 销售返利会激励零售商增加订货量且会促使资金不足的零售商融资补货达到目标库存; 过大的销售目标会降低零售商的订货量, 此时零售商资金过剩但是不订货. 数值分析表明, 相较于线性返利模式, 销售目标返利能够提高供应链利润. 存在零售商刚好订货至销售目标阈值的“跟订区域”, 该区域可以实现供应链双方利润的帕累托改进, 零售商的库存决策不受自有资金的影响. 供应商应通过销售目标返利激励零售商订货以实现长期合作, 且可根据零售商订货量来反向识别其资金实际状况.

    Abstract:

    To study target sales rebate contracts provided by suppliers to retailers, a two-echelon supply chain consisting of a financially capable supplier and a capital-constrained retailer is constructed. This study explores the retailer's financing and inventory decisions in response to stochastic demand and two-tier sales rebates. The results show that within a certain range, sales rebates incentivize retailers to increase order quantities and prompt capital-insufficient retailers to finance their orders. It is found that excessively high sales targets can reduce order quantities, leading to a situation where retailers have excess capital but do not place orders. Numerical analysis indicates that compared to linear rebate models, sales target rebates can enhance supply chain profits. A "follow-on ordering region" exists where retailers order just up to the sales target threshold, achieving Pareto improvements in profits for both supply chain parties, with order quantities unaffected by the retailer's own capital. Suppliers should motivate retailers to order through sales target rebates to achieve long-term cooperation and can reversely identify the actual capital situation of retailers based on their order quantities.

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吴晓黎,寇淇,范毓升,等.两级销售返利契约下的零售商库存与融资决策[J].控制与决策,2025,40(7):2213-2222

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  • 收稿日期:2024-11-09
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  • 在线发布日期: 2025-06-05
  • 出版日期: 2025-07-20
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