成本分担机制下考虑品牌商誉的三级绿色供应链微分博弈
CSTR:
作者:
作者单位:

河北工业大学 经济管理学院,天津 300401

作者简介:

通讯作者:

E-mail: 15511336888@126.com.

中图分类号:

F274

基金项目:

国家社会科学基金青年项目(20CRK010);国家社会科学基金项目(19BGL054).


Differential game of three-level green supply chain considering brand goodwill under cost sharing mechanism
Author:
Affiliation:

School of Economics and Management,Hebei University of Technology,Tianjin 300401,China

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 资源附件
  • |
  • 文章评论
    摘要:

    考虑产品绿色度和品牌商誉的动态性,引入价格加成系数刻画采购价格、批发价格和销售价格三者之间的关系,采用微分博弈研究由供应商、制造商和零售商组成的三级绿色供应链的投资策略与协调问题.探讨并对比分析集中决策模型、无成本分担契约的分散决策模型和有成本分担契约的分散决策模型的均衡结果,设计双边成本分担契约对供应链进行协调.研究表明:产品绿色度的最优轨迹具有两种变化趋势,由产品绿色度初始值和稳态值的大小关系决定;品牌商誉的最优轨迹具有3种变化趋势,由品牌商誉初始值和稳态值的大小关系决定;集中决策模型最优,有成本分担契约的分散决策模型对绿色供应链的帕累托改进有限,而在一定条件下,双边成本分担契约可以完全协调绿色供应链.此外,双边成本分担契约的成立条件和协调性与价格加成系数有关.

    Abstract:

    Considering the dynamic characteristics of product greenness and brand goodwill, price addition coefficient is introduced to describe the relationship among the purchase price, the wholesale price and the sales price, and the differential game is used to study the investment strategy and coordination of a three-level green supply chain composed of suppliers, manufacturers and retailers. The equilibrium results of the centralized decision model, the decentralized decision model without cost sharing contract and the decentralized decision model with cost sharing contract are compared and analyzed, and bilateral cost sharing contract is designed to coordinate the supply chain. The results show that: The optimal trajectory of product greenness has two variation trends, which are determined by the relationship between the initial value and the steady value of product greenness; The optimal trajectory of brand goodwill has three trends, which are determined by the relationship between the initial value and the steady value of brand goodwill; The centralized decision model is the best, and the decentralized decision model with cost sharing contract has limited Pareto improvement on the green supply chain, while the bilateral cost sharing contract can fully coordinate the green supply chain under certain conditions. In addition, the conditions and compatibility of the bilateral cost sharing contract are related to the price addition coefficients.

    参考文献
    相似文献
    引证文献
引用本文

刘丽,韩同银,金浩.成本分担机制下考虑品牌商誉的三级绿色供应链微分博弈[J].控制与决策,2024,39(2):659-668

复制
分享
文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:
  • 最后修改日期:
  • 录用日期:
  • 在线发布日期: 2024-01-18
  • 出版日期: 2024-02-20
文章二维码