平台数字技术赋能下农产品供应链运营和融资策略
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C931.1;F832.43

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国家自然科学基金项目(72101108).


Operational and financing strategies of agricultural supply chain under platform digital empowerment
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    摘要:

    随着平台经济的发展, 一些实力雄厚的平台可以向农户提供数字技术赋能和贷款服务, 从而助力农户解决种植技术改进和资金短缺的问题. 首先, 构建一个由平台、公司和存在资金约束的农户组成的三级供应链, 公司可以通过担保的方式协助农户获取融资; 然后, 基于银行融资和平台融资, 研究平台数字技术赋能下农产品供应链的运营和融资策略. 研究结果表明: 在银行融资模式下, 公司愿意为农户提供担保; 在平台融资模式下, 公司的担保策略会受到佣金率和农产品正常收获概率的影响. 平台本身始终倾向于提供平台融资服务, 而农户的融资选择会受到佣金率和平台数字技术赋能成本系数的双重影响. 进一步拓展基础模型的研究, 当银行在市场中占据垄断地位时, 采用平台融资模式将成为供应链中所有参与者的最优策略; 此外, 若农户存在风险厌恶倾向, 则会对公司和平台不利, 但可能会使其自身期望利润增加.

    Abstract:

    As the platform economy evolves, well-resourced platforms can provide digital technology empowerment and loan services to farmers, thereby helping them address challenges in improving planting technology and alleviating capital shortages. This paper constructs a three-tier agricultural supply chain consisting of a platform, a company, and a capital constrained farmer, where the company can assist the farmer in obtaining financing through a guarantee mechanism. Based on bank financing and platform financing models, this study investigates the operation and financing strategies of agricultural supply chains under platform digital technology empowerment. The research findings indicate that under the bank financing model, the company is willing to provide guarantee for the farmer. Under the platform financing model, the company’s guarantee strategy is affected by the commission rate and the probability of normal agricultural harvest. The platform always prefers to offer platform financing, while the farmer’s financing choice is affected by the commission rate and the platform’s digital empowerment cost coefficient. We further expand the research on the basic model and find that when the bank occupies a monopolistic position in the market, adopting the platform financing model becomes the optimal strategy for all participants in the supply chain. Furthermore, if the farmer has a risk-averse tendency, it is disadvantageous to the company and the platform, but it may increase the farmer's own expected profit.

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袁孝勇,马茹钰,贺欣怡.平台数字技术赋能下农产品供应链运营和融资策略[J].控制与决策,2026,41(1):175-185

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  • 收稿日期:2025-03-23
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  • 在线发布日期: 2025-12-30
  • 出版日期: 2026-01-10
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