医生专长和患者偏好双驱动的个性化择医决策模型
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四川大学商学院

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C934

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国家自然科学基金项目(面上项目,重点项目,重大项目)


Personalized Online Doctor Recommendation Based on an Expertise-Preference Collaborative Decision-Making Model
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The National Natural Science Foundation of China (General Program, Key Program, Major Research Plan)

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    摘要:

    在线问诊平台的海量医患信息导致患者择医决策时难以高效决策. 医生推荐研究多基于单一平台医患交互数据, 不仅存在冷启动问题, 而且未充分考虑患者个性化偏好. 为此, 提出医生专长和患者偏好双驱动的个性化择医决策模型. 首先, 通过对多平台患者评论文本挖掘, 构建患者择医决策指标体系; 其次, 运用词嵌入算法和余弦相似度处理患者咨询文本, 获得基于患者病情相似性的备选医生初始集; 随后, 通过LDA主题模型和加权Jaccard相似系数分析医生专长信息和相似患者文本, 获得基于医生专长和患者病情相似性的备选医生扩展集, 从而缓解冷启动问题; 最后, 从评论文本中提取患者群体偏好与个体偏好, 构建基于偏好分解的择医决策模型, 揭示影响患者择医的关键属性及其间的补偿关系, 实现个性化医生选择. 基于四个在线问诊平台的实例研究验证了所提方法的有效性.

    Abstract:

    Online consultation platforms contain vast amounts of doctor-patient information, making it difficult for patients to make efficient decisions when selecting a doctor. Existing research on doctor recommendations were primarily based on interaction data from a single platform, which often faces the cold-start problems and fails to adequately consider patients'' personalized preferences. The study presents a collaborative decision-making model for doctor selection that integrates both doctor expertise and patient preferences. First, by analyzing patient reviews across multiple platforms, an indicator system for patient decision-making is developed. Second, initial candidate doctors are identified based on the similarity of patients’ illnesses by processing consultation texts using word embedding algorithms and cosine similarity. Subsequently, the LDA topic model and weighted Jaccard similarity coefficient are used to analyze doctor expertise information and similar patient texts, expanding the pool of candidate doctors based on both doctor expertise and patient illness similarity, thereby resolving the cold-start problem. Finally, a preference disaggregation-based doctor selection decision model is constructed, extracting both group and individual preferences from review texts to identify key attributes influencing patient choice and compensatory relationships among them, thereby enabling personalized doctor recommendations. An empirical study on four online consultation platforms confirms the effectiveness of the proposed method.

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  • 收稿日期:2026-05-23
  • 最后修改日期:2026-08-21
  • 录用日期:2026-08-24
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